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It's bigger than me. It's the brands that trust the work.
I make marketing actually work for your business: customers come in, spend comes back with profit, and you see all the data along the way. No magic buttons – this is real work. Work aimed at results, not at a good-looking report.
Ads were set up by the owner, a spouse, a sibling, or a friend "who gets this stuff." Or an agency where you're one of dozens. Maybe there were no ads at all and clients came by word of mouth – but you want steady and more. One thing in common: nobody dug into the product, the audience, and the data in a systematic way.
Ads run, reports look great, reach keeps growing. No leads. And the answer is always "give it more time," "we need more budget – more money, more leads" (it doesn't work that way).
Ads launched on a hunch. Calls aren't tracked (no call tracking), on-site actions aren't tagged (leads, clicks, key events). Where buyers actually come from and which ads pay off – anyone's guess.
I work the other way around – that's why I call it an antiagency.
No magic buttons. Just a clear process that brings clients in.
I get into the product, the audience, and the economics: who buys, why they pick you, where you make money and where you lose it. All of this before we talk about ad budget.
What a lead costs, at what price ads pay off, which channels to grow and which not to touch. I set up analytics so the data is visible from day one.
Every decision is backed by data. I keep what works and cut what doesn't. How things are going is clear from month one.
Close one gap, or build the whole marketing engine – from audit to a steady flow of leads. We start with what you need right now.
I run the economics and find growth points before a dollar is spent. You walk away with a plan: what to do, in what order, and for what money.
You see where every lead came from and what it cost. Your dashboard is open any time – no requests, no waiting on a report.
I bring in people already searching for your product or service. You pay per click – I track what each lead actually cost.
Ads shown to people who look like your buyers – not everyone, but based on data about who already bought.
Traffic that doesn't stop when the budget does. Not a fast channel – but it doesn't reset to zero when you hit pause.
You've got traffic but not enough leads. I find where people drop off and fix it – without raising the budget.
Need a website or landing page? I'll shape the structure and mockups around your marketing goals – so the site brings leads, not just exists. Built with vetted partners or your own team.
Cutting corners on marketing is the most expensive way to do it.
Localized landing pages for each country, fixed the analytics, and cleaned up paid traffic. Spend dropped and conversions grew – without a bigger budget.
We start with an audit: I'll count where leads leak and show you where the growth is.
KFGlobal marketer · AI enthusiast · 15+ years in marketing
You'll work with me – not an account manager who passes tasks down the chain and can't tell you where a data point in the report came from.
I take on few projects and run them for years: I learn the product, count the economics, and show which channels actually work.
For each project I bring in my own specialists 
and vetted partners – after years in the field, there's someone for almost any task.
What matters to me is that the business grows, not that a task gets closed. Come for ads – I'll check whether they'll pay off. If the problem is the site or the product economics, we start there.
"Reklama101 helped us go from 0 to 7 leads a day and cut our ad costs 5× – from $50 to $10 a day. We work with them on paid search on an ongoing basis and recommend them to everyone!"
"I had a pleasure to work with Katy on multiple projects and witness her expertise in digital marketing, impeccable work ethics and integrity. "Incredibly efficient and organized" is the phrase that comes to mind when I think about Katy. She earned my highest recommendation and will be a valuable asset to any company."
"Sales volume doubled while our monthly budget was cut by a third. The result: orders ↑225%, clicks ↑169% (from 2,602 to 4,391). We're still working with Reklama101 – very happy!"
"Katy is hands down one of the most proactive and talented marketers that I've had the pleasure of working alongside. Frankly, she gets stuff DONE and is solely responsible for onboarding relationships that nobody else was capable of doing. It's rare to find someone that balances the technical and creative sides of the brain – boy, does she do it all."
"Over our time working together, Katy proved herself a top pro and a marketing guru. She built our product marketing strategy and systematized every ad activity. If you need full-service marketing done right – go straight to Katy!"
"Katy is smart, proactive, professional, and incredibly relatable – and, just as importantly, a genuine joy to work with. I never had to worry about the campaigns she managed; I knew they were in capable hands. I would recommend Katy without hesitation for any future role or project."
"Working with the anti-agency Reklama101 showed us we were dealing with true professionals. The approach is effective and client-focused. Katy is a reliable partner who meets you halfway in tricky, non-standard situations."
"Working with Katy was a wonderful experience! She's incredibly proactive and analytical of thought. She played a key role in marketing our research efforts and launching our IMPACT Awards program. She's someone who never stops learning and, frankly, her enthusiasm is contagious!"
"I want to note the professionalism in setting up the campaign, the meticulous approach to studying the site and finding new sources of orders. Using every method for maximum effect with minimum risk – that's a reason to talk long-term!"
"Working with Katy on a few projects has definitely been a pleasure. Her work ethic, professionalism and communication skills are top tier. An absolute value to everyone in the company."
KF
It depends on the goals. First I ask a lot of questions, listen closely, and think critically. I audit your marketing, find the weak spots, work out the growth points, and put together a proposal. I don't pile on work you don't need just to raise the invoice.
Yes. A specific task has a specific solution. I won't push anything you don't need right now.
I'm all for new ventures. Tell me what you're launching, who it's for, and what problems you solve – I'll suggest which tools will actually work and bring in leads.
It depends on the task. Tell me what you're planning and I'll give you a price. For reference: an audit + recommendations starts from a few hundred dollars; ongoing campaign management is usually a fixed monthly fee + a % of the budget. Specifics come after we talk.
Every case is individual and tied to the market and your resources.
– If you put less than 3% of revenue into marketing, you're basically silent.
– Active growth, launch stage, luxury segment: 5–10% of revenue.
– Highly competitive market: 10% and up.
Tell me which channel you're planning – I'll study the competitive landscape and prepare an estimate.
Three anchors to work from:
1. Market: who are the competitors, how many are there, how much do they spend?
2. Internal factors: revenue, margin, and the payback horizon.
3. Feasibility: it starts with the idea – the list of projects you need to pull off.
IDEA → COMPETITIVENESS → PROFIT
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I don't share your data with third parties and don't use it for mailings without your separate consent. You can withdraw consent at any time – just email hello@reklama101.by.
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